International Institute for Marketing, Communication and Entrepreneurship IIMCE
was established with the initiative and support of The Hague Polytechnic in 1994.
IIMCE is an independent, private institution where the students and the teaching staff of Brno universities and visiting specialists work and solve problems together.
Its main activities are research, consultancy and training. It deals with public administration as well as with regional business development. Its important international project is Communicating Town.
IIMCE is focused to:
- Relations between public and public administration
Image, identity, culture of institution
The best way to present good work of public administration
How involve public to decision making process
Best practices in communication with public – foreign examples
Communication strategy and manual for public administration
- City marketing
- Development strategy
- European Union – informational campaign
- Museum as the instrument of integration